Promo Boost New User FAQs

WHAT IS PROMOBOOST?

PromoBoost is your silent salesperson. It's a new digital platform created by Cineplex Digital Media that makes it easy for you to share your latest deals, drive traffic to your store, and increase your sales opportunities. Unlike traditional window signage that only reach shoppers directly outside your store, PromoBoost reaches them throughout the entire mall- guiding them from screen to store or, as we like to call it, extending your storefront.

The portal website is completely templated and self serve, allowing you to get on screen quickly and easily. The on-screen promotions are designed to mimic simple promotional and sales signage to focus on the details shoppers care about. Basically, PromoBoost is an easy and affordable way to bring your promotions to life.

HOW DOES IT WORK?

PromoBoost's template-based design and pre-populated promotion data does all the hard work for you.
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Once you log in to the PromoBoost portal website:
- Choose your promotion details from the supplied lists
- Set your start and end date
- Pay with a credit card using our secure system.

Everything can be done in less than 5 minutes. From there, PromoBoost displays your logo and promo on the directory screens throughout the mall to extend your storefront and drive more shoppers to you.

WHERE DID THE IDEA COME FROM?

At CDM, we wanted to learn more about shopping and retail trends so, we sent our amazing in-house innovation team on a field trip to local malls. We noticed promotional signage was the most common way to capture shoppers attention. In fact, 68% of retailers had in-window, static promotions sharing their current offers and sales.

So we thought- how can we make sure more shoppers are seeing these great deals?

Our mall directory screens were the obvious solution. But how were we going to get the promotions on there? There's a growing trend of buying digital ads online but it's a lot of work. Not only do you need to design an ad, you also need to find the right place to share it and hope that it reaches the right audience. We wanted to simplify that process so we created a place for you to easily and affordably share promotions in the mall. Only in-mall retailers can access this private network which ensures you're reaching the right audience - the shoppers in the mall that are looking for a good deal.

HOW MUCH DOES IT COST?

PromoBoost is completely FREE to get started and create an account. PromoBoost will vary in price depending on the mall as malls with higher foot traffic may have higher costs for screen impressions.

At many locations, you can get started for as little as $20 a day! Do you have a month-long promotion? A weekend? A day? No problem! At all locations, pricing will be based on a daily rate to ensure maximum flexibility when scheduling your offer. Do you have questions about pricing at your mall, or have something else in mind for a long-term spot? CONTACT US to learn more.

HOW IS PROMOBOOST DIFFERENT THAN THE OTHER ON-SCREEN ADS?

Both methods of digital advertising are awesome. Traditional screen advertising can be anything but often focuses on the 'Big Brand’ picture.

Although it’s an amazing way to drive brand awareness, it can be more resource intensive and expensive as you have to create your own advertisement. PromoBoost is meant to help you get on the directory screens quickly and affordably- showcasing your current in-store offers and driving traffic to your store without needing to create or design a promotion. Are you interested in a full screen advertisement instead? Please CONTACT US to us and we can help you get set up!

WHERE IS PROMOBOOST PLAYED? ON EVERY SCREEN THROUGHOUT THE MALL?

CDM owns a network of Digital out of Home (DOOH) screens within many mall properties. PromoBoost will be played on the majority of these screens throughout your mall. However, some exceptions may apply depending on the specific mall property and time of year.

The directory maps are on the other side of these screens so it’s the best place for your promos to play. Not only will they see your great deal but they'll be able to find exactly where your store is.

I HAVE STOREFRONT SIGNAGE. WHY DO I NEED TO ADVERTISE ON DIGITAL SCREENS?

At CDM, we are all about digital experiences and there are MANY benefits to going digital. Digital motion content is proven to be 2.5x more effective than static content. PromoBoost uses animation to bring more shoppers eyes to the screen to see your brand and your offer.

Digital content is also more flexible. Did you make a mistake or change your promotion? You don’t need to re-print your signage and pay additional printing fees. This leads to the next point – it helps minimize your footprint. Less required signage in windows means less cardboard, paper, and plastic being used. This also minimizes the need for paper flyers or coupons.

WHERE IS PROMOBOOST AVAILABLE?

PromoBoost is a new product by CDM and is coming soon to your mall. We have a quick expansion plan to roll it out across Canada in 2023!
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NOW AVAILABLE:
Ontario
‍Cambridge Centre | Centerpoint Mall | Mapleview Centre | Oshawa Centre | Outlet Collection at Niagara | Vaughan Mills | Cataraqui Centre | Dufferin Mall | Lansdowne Place | New Sudbury Centre | Place d'Orleans | Quinte Mall | Stone Road Mall

‍Manitoba
‍Grant Park Shopping Centre | Kildonan Place

‍Alberta
‍Medicine Hat Mall | Park Place Mall | Peter Pond Mall | Sherwood Park Mall | St. Albert Centre | Sunridge Mall

‍British Columbia
‍Orchard Park Shopping Centre

‍New Brunswick
‍McAllister Place | Regent Mall

Don't see your location? Fill out our CONTACT form or send an email at PromoBoost@Cineplex.com to join the wait list if your mall is not listed. Let us know your name, store name, and mall location and we’ll contact you before we launch at your mall!

I'M NOT A MALL TENANT. HOW CAN I USE PROMOBOOST?

PromoBoost is a new product with endless possibilities, so we’d love to connect to learn how PromoBoost could work for you!
Fill out our CONTACT form or email us at PromoBoost@Cineplex.com and we can connect you with our awesome team.

INTERESTED?
FAQS FOR NEW USERS

Have we interested you?

JOIN PROMOBOOST TODAY

STILL NEED
MORE INFO?

INTERESTED?FAQS FOR NEW USERS

Have we interested you?

JOIN PROMOBOOST TODAY

STILL NEEDMORE INFO?

INTERESTED?
FAQS FOR NEW USERS

STILL NEED
MORE INFO?